Once we’ve targeted the audience that should receive your marketing message and created your marketing collateral, it’s time to make sure that your best prospects encounter your message while they’re doing whatever they do on their phones, tablets, and computers.
To do that, your personal account representative works with our marketing team to put together a media mix that puts your message where your future customers are. This media mix tactic ensures that your ideal customers see your message frequently on the websites they visit, the social media platforms they frequent, the digital games they play, and the apps they use.
We make certain your marketing message reaches your target audience at multiple times and places, which boosts the odds that your brand story will stay with them and will resonate with them.
Your campaign is up and running. But how do you know if it's working? Queue essential element #4: our transparent reporting.