Looking to expand your client base? Location-based marketing is one of the most effective tools when it comes to helping attorneys reach their target clients. With a well-run geotargeted marketing campaign, you can deliver the right message to the right people at just the right time and place, helping you become best known in your market at an affordable, predictable cost.
Geotargeted marketing is a form of advertising that uses geotargeting—or geofencing—to deliver ads to internet users within pre-defined locations. Here’s how it works:
In addition to setting demographic filters, an advertiser can choose to target people within a specific area or even ones visiting a specific business. When a person matching the demographic information inside the selected area uses their mobile phone to open an app, watch a video, browse the web, or play a game, they’ll receive targeted advertisements. Users outside that area—even those matching demographic filters—won’t receive the ad.
As an attorney, you know that name recognition and reputation are everything your industry. And that’s exactly where geotargeted marketing really shines. When you take your marketing hyperlocal, it allows you to not only reach the exact people you want to reach, but to deliver a more personal, fine-tuned message that resonates deeply with them and builds connections between your practice and your community.
The legal profession is as personal and local a business as it gets. That means your practice needs a marketing plan that’s built specifically to your needs. At GeoTarget, that’s exactly what we do. We work together with you to identify your practice’s unique needs, challenges and goals and develop a marketing campaign that addresses all of them.
To stand out from the crowd, attorneys and their practices need to make a lasting impression on their local markets. At GeoTarget, we specialize in helping local businesses like yours become best-known in their communities. With the right marketing campaign, you can help build not only the name recognition you need to succeed now but the trust and reputation that will follow you long into the future.
Becoming the best-known attorney in your target market means building trust in your community. A video ad campaign doesn’t just show your target clients your words or your image—it puts the real you right in front of them, giving you a chance to make a deep and lasting impression. For a business as personal as a legal practice, making these kind of connections is even more important.
Our team of professionals will help you build a video campaign that presents you and your message in the best possible light. When your target clients see that message, they’ll remember it. While people only retain 10% of a message they read in text, they retain 95% of a message they see in a video. It’s clear—nothing communicates like video.
You can see some examples of our work below.
Take a look at some recent videos for our clients.