Location Based Advertising For Attorneys | Promoting Your Practice

Geotargeted Marketing for Attorneys

How Geotargeted Marketing Helps Attorneys Win Their Local Market

Looking to expand your client base? Location-based marketing is one of the most effective tools when it comes to helping attorneys reach their target clients. With a well-run geotargeted marketing campaign, you can deliver the right message to the right people at just the right time and place, helping you become best known in your market at an affordable, predictable cost.

What is geotargeted marketing?

Geotargeted marketing is a form of advertising that uses geotargeting—or geofencing—to deliver ads to internet users within pre-defined locations. Here’s how it works:

 

In addition to setting demographic filters, an advertiser can choose to target people within a specific area or even ones visiting a specific business. When a person matching the demographic information inside the selected area uses their mobile phone to open an app, watch a video, browse the web, or play a game, they’ll receive targeted advertisements. Users outside that area—even those matching demographic filters—won’t receive the ad. 

How can location-based marketing help my attorney practice?

As an attorney, you know that name recognition and reputation are everything your industry.  And that’s exactly where geotargeted marketing really shines. When you take your marketing hyperlocal, it allows you to not only reach the exact people you want to reach, but to deliver a more personal, fine-tuned message that resonates deeply with them and builds connections between your practice and your community. 

These are some of the main benefits location-based advertising has to offer:

  • Selectivity. With location-based advertising, you get to choose your potential clients. By defining exactly who you want to receive your ads, you can build the type of client roster that best fits your vision.
  • Budget-friendliness. Because you choose who receives your ads, you won’t be wasting money sending ads to people who aren’t likely to engage with them. Instead, you’ll only be spending money to send ads to those with the highest probability of engagement. In addition, digital marketing platforms allow you to set whatever budget you want, meaning predictable advertising expenses you know you can afford.
  • Effectiveness. As a result of all this targeting, the people who do see your advertisement will be much more likely to engage with it. That engagement translates to name recall and brand familiarity, especially with repetition, helping establish you and your practice as a well-known member of your local business community.

What can GeoTarget offer attorneys?

The legal profession is as personal and local a business as it gets. That means your practice needs a marketing plan that’s built specifically to your needs. At GeoTarget, that’s exactly what we do. We work together with you to identify your practice’s unique needs, challenges and goals and develop a marketing campaign that addresses all of them.

Here are a few things we guarantee all of our clients:

  • Transparency. As soon as your campaign launches, you’ll get access to your very own personalized advertising dashboard that you can access from anywhere at any time. You’ll get to see the exact same data that we do, so you can see for yourself how your campaign is doing.
  • Dedication. Each of our clients gets assigned their own personal marketing team. As best we can, that team will stay with you as long as we work together. When you reach out, you’ll be connecting with people who know you, your business, and your campaigns. 
  • Communication. We’re always here. In addition to our regular meetings in which we discuss your campaign and how to improve it, you can always reach out to your marketing team for information, help, or answers. 
  • Optimization. Most of our campaigns get off to a good start, but that’s just the beginning. As more data comes back, your team will be able to refine your targeting and other elements of your campaign. With each iteration, your campaign will grow more effective and more efficient. 
  • Exclusivity. Our dedication to you and your marketing goals is iron-clad. We guarantee all of our clients complete exclusivity in their markets. That means that once you sign with us, you’ll be the only attorney in your market to benefit from our industry-leading services. 

 

To stand out from the crowd, attorneys and their practices need to make a lasting impression on their local markets. At GeoTarget, we specialize in helping local businesses like yours become best-known in their communities. With the right marketing campaign, you can help build not only the name recognition you need to succeed now but the trust and reputation that will follow you long into the future. 

THE POWER OF VIDEO

Becoming the best-known attorney in your target market means building trust in your community. A video ad campaign doesn’t just show your target clients your words or your image—it puts the real you right in front of them, giving you a chance to make a deep and lasting impression. For a business as personal as a legal practice, making these kind of connections is even more important.

Our team of professionals will help you build a video campaign that presents you and your message in the best possible light. When your target clients see that message, they’ll remember it. While people only retain 10% of a message they read in text, they retain 95% of a message they see in a video. It’s clear—nothing communicates like video.

You can see some examples of our work below.

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Take a look at some recent videos for our clients.

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