Geotargeted Marketing for Gyms & Spas
How Location-Based Marketing Can Help Gyms & Spas Win Their Local Market
Looking to reach the right people at just the right time and place with the right message about your gym or spa? Location-based marketing lets you do just that with pinpoint accuracy, helping you quickly become best-known in your local market—all at a price you can afford.
What is geotargeted marketing?
Geotargeted marketing uses geotargeting—or geofencing—to deliver ads to internet users within specific, defined locations. Basically, it works like this:
Advertisers select a target area or even a target business and draw a digital boundary or radius around that location. Once an internet user matching the target demographic information uses their mobile phone to browse the web, play games, use apps, or watch videos inside the target area, they’ll begin receiving ads from that advertiser. Internet users outside that area won’t receive those ads.
How can location-based marketing benefit my gym or spa?
Gyms and spas thrive on their local reputation, and that’s exactly where location-based advertising excels. By going “hyperlocal” you can deliver a message that truly resonates with your ideal customer and connects you to your community. These are just some of the main benefits geotargeted advertising has to offer gym and spa owners like you:
- Selection. Chances are, you have a good idea of who your ideal clients are. With geotargeted marketing, you can use location and demographic filters to create an advertising profile of that ideal customer—or target the customers of businesses with a similar clientele.
- Budget-friendliness. By delivering your ads to your ideal client and only your ideal client, you won’t be wasting ad dollars on people who aren’t likely to interact with your business. Plus, with digital targeted advertising, you get to set the budget, meaning you’ll spend exactly as much as you want with no surprises.
- Effectiveness. With targeting, the select audience that does see your advertisement is much more likely to engage with it. That translates into more of the potential clients you want knowing your business and what you have to offer.
What can GeoTarget offer gyms and spas?
At GeoTarget, we have enough experience to know that digital marketing requires a personalized, individual approach. Each gym and spa business has its own unique set of needs, challenges, and goals. That’s why we don’t make blanket promises about big numbers. Instead, we guarantee that we will provide you with the best possible service for your individual needs, helping you reach the goals you set for yourself and your business. Here are a few things you can count on.
- Transparency. Every one of our clients gets 24/7 access to their own personalized cloud-based advertising platform. That means you’ll have access to all of the same data we do, allowing you to see exactly how we’re performing and giving you a chance to gain valuable insights into your business.
- Dedication. Like all of our clients, you’ll get your own personal marketing team that will stay with you throughout your campaign. That means people who know your business and know your campaign, as well as a familiar voice on the other end of the phone—or at least a familiar signature at the end of an email.
- Communication. Open, honest communication is one of the pillars of success. In addition to our regular meetings, someone on your team will always be available to respond quickly to any questions or issues you may have.
- Optimization. Your campaign launch is just the beginning of our work together. Experts on your team will check in on your campaign regularly, learning what works and what doesn’t. They’ll use that information to constantly refine your campaign, making it more and more efficient and effective with each iteration.
- Exclusivity. Gyms and spas hire us because they want to stand out in a competitive industry. That’s why promise you, along with all of our clients, complete exclusivity. As long as we are working together, your gym or spa business will be the only one we work with in your market.
As the owner of a gym or spa, you know just how competitive your local market can be. We do too. That’s why your dedicated team at GeoTarget will work tirelessly to build a campaign that puts you and your business in front of exactly the potential members you’re looking for, exactly when and where it’s most effective. With location-based advertising, you won’t just grow the name and reputation of your business, you’ll help make it a valued, beloved member of your community.
Video ads: the best way to flex your muscles
When it comes to gyms and spas, its both the facilities and the people that make them. If you’ve ever tried to market your health center business, you know that pictures and words can never do it justice. That’s where video comes in.
With video ads, you can show off everything and everyone that makes your business special in a way that is proven to stick with people. Studies show that while people only retain about 10% of what they read, they retain as much as 95% of what they see in a video. That means when you show them the equipment, spaces, and professionals that make your gym or spa what it is, they’ll remember.
Our team of professionals will help you capture the essence of your business and present it in a way that communicates with the people you want to reach. Using precise targeting, we’ll deliver it to them at just the right time and place, where they’ll be most likely to engage with and remember your business.
See some of our work below.
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