Location Based Advertising For HVAC | Promoting Your Practice

Geotargeted Marketing for HVAC

Why Location-Based Marketing Just Works for HVAC Businesses

Looking for ways to boost your name and reputation in your local HVAC market? You won’t find too many options that can deliver like digital location-based marketing does. With geotargeting, you can make sure the right people see your message at exactly the right time and place, building name recognition among the audience you want. 

What is geotargeted marketing?

Geotargeted marketing is relatively new form of marketing that allows advertisers to deliver advertisements to people using the internet within specific locations. Here are the basics.

 

Advertisers select a certain area or business to target and draw a radius or border around that location. This is called geofencing. Users inside the geofenced area that also fit any demographic or behavioral filters set by the advertiser receive ads as they browse the internet, watch videos, or use apps on their mobile phones. No ads get delivered to people outside of the geofenced area.

 

How can location-based marketing benefit my HVAC business?

As a local, in-person service, your name and reputation are a big part of your HVAC business. That’s exactly what location-based marketing excels at building. By going “hyperlocal” with your marketing strategy, you can position yourself as an established local business, rather than just another HVAC company.

Here are some of the benefits location-based advertising has to offer local real estate agents like yourself:

  • Selection. Not every potential client is the right client for you. Geotargeted marketing allows you to select your potential clients based on location in addition to demographic factors like homeownership and income. That means you’ll only send ads to the kinds of customers that work for you. 
  • Budget-friendliness. One of the main benefits of digital location-based advertising is that you are in charge of the budget. That means you can spend as little or as much as you can afford, with no surprises at the end of the month. And since you’re only sending ads to the people who are most likely to engage with them, you won’t be wasting your ad dollars on ads that won’t perform.
  • Strategy. Location-based advertising opens up a world of targeting possibilities. For example, you can set up a geofence around big box retailers that sell HVAC units and target people who are in-market for HVAC units based on their shopping history. You can then deliver ads to those people as they enter these areas, offering your local services and promotions while they’re shopping.

 

What can GeoTarget offer HVAC companies?

Each and every business is different, yours included. And different businesses have different needs. At GeoTarget, we specialize in creating hand-tailored location-based marketing solutions for small businesses just like yours. That’s why we guarantee that your HVAC company will get the personalized, individual attention that it needs to reach your marketing goals.

Here are a few things you can always count on with GeoTarget.

  • Transparency. With 24/7 access to your own personalized dashboard, you’ll have access to the same data we do. You’ll never need to guess at how we’re doing or take our word for it. As a bonus, you’ll gain some valuable insights into the digital side of your business.
  • Dedication. At GeoTarget, each client gets their own dedicated marketing team. As much as possible, that team will be with you for the duration of your time with us. That means that when you reach out for help, you can expect a familiar face and someone who knows your campaign, your business, and you. 
  • Communication. By default, you’ll have regular check-ins from your marketing team. But if you need anything between those check-ins, we’re here for you. You can always expect prompt, thorough, and clear communication from your team. 
  • Optimization. As exciting as a campaign launch is, the real fun begins in the weeks after. Once it starts returning data, we use that data to refine elements of your campaign, making it more efficient and more effective with each iteration. 
  • Exclusivity. Our job is to help you outperform your competition and become best-known in your local market. As part of that, we guarantee all of our clients complete exclusivity in their market. That means that once you sign with us, you’ll be our only HVAC client in your market as long as we work together.

 

At GeoTarget, we know that becoming best-known in the highly competitive HVAC industry isn’t easy. But with a well-run location-based marketing campaign, you can build name recognition in your area quickly and effectively. By emphasizing your place in your community, you can establish your business as the best-known, go-to option for everything HVAC. We’re here to help you get there. 

Video ads: the best way to build name (and face) recognition

HVAC marketing is tough. The heating and cooling services industry is as competitive as it gets. Most businesses offer the same products and services, but nothing helps you stand out like an effective video ad. Here’s why:

Studies show that people don’t remember very much of what they read—around 10%. But when it comes to things they see in videos, people retain as much as 95% of what they see. Videos don’t just allow you to tell your target clients what makes your business great, they let you show them in a way that they’ll remember. Whether it’s your people, your prices, or your processes that separates you from your competitors, video can communicate it in full HD.

Our professional video teams can help you craft a message that both captures the spirit of your business and motivates your target clients to remember your business when they need HVAC services. Then, we’ll deliver it to the right people at the right times in the right places—when it’s most likely to be effective.

See some of our work below.

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