Looking for ways to boost your name and reputation in your local HVAC market? You won’t find too many options that can deliver like digital location-based marketing does. With geotargeting, you can make sure the right people see your message at exactly the right time and place, building name recognition among the audience you want.
Geotargeted marketing is relatively new form of marketing that allows advertisers to deliver advertisements to people using the internet within specific locations. Here are the basics.
Advertisers select a certain area or business to target and draw a radius or border around that location. This is called geofencing. Users inside the geofenced area that also fit any demographic or behavioral filters set by the advertiser receive ads as they browse the internet, watch videos, or use apps on their mobile phones. No ads get delivered to people outside of the geofenced area.
HVAC marketing is tough. The heating and cooling services industry is as competitive as it gets. Most businesses offer the same products and services, but nothing helps you stand out like an effective video ad. Here’s why:
Studies show that people don’t remember very much of what they read—around 10%. But when it comes to things they see in videos, people retain as much as 95% of what they see. Videos don’t just allow you to tell your target clients what makes your business great, they let you show them in a way that they’ll remember. Whether it’s your people, your prices, or your processes that separates you from your competitors, video can communicate it in full HD.
Our professional video teams can help you craft a message that both captures the spirit of your business and motivates your target clients to remember your business when they need HVAC services. Then, we’ll deliver it to the right people at the right times in the right places—when it’s most likely to be effective.
See some of our work below.