Paul Mason, Founder and Managing Director
Paul’s knack for geo-targeted marketing and sales began when he was just eight years old. When exploring the terrain surrounding a local golf course, he discovered the spots where balls landed when golfers hit them into the woods. Paul gathered the golf balls, set up a stand near a public road where the golf carts crossed, and built a profitable used golf ball business. Even then, the budding entrepreneur understood the need to meet your customer at the right place, at the right time, with exactly what they need. Later in his career, Paul launched and grew a successful retail business—a chain of locations throughout South Carolina and the Midwest. Marketing was what Paul loves most about business. His mission is to help other entrepreneurs who want to harness marketing tools to grow their own businesses. Early on, Paul specialized in display advertising that appears on shopping carts, store displays, and register tape. These days, Paul helps small businesses deploy cutting-edge digital marketing technology to discover and reach the best prospects in their areas. Like those boyhood days as a used-golf-ball entrepreneur, he’s passionate about helping Geotarget’s customers reach the right customer with the right message at exactly the right time.