Geotargeted marketing is another term for location-based marketing. It allows advertisers to deliver ads to people connected to the internet in specific locations, in addition to targeting them by demographic and behavior filters. Here’s how it works.
An advertiser selects a specific business or area to target, drawing a digital boundary or radius around the location. This is known as geofencing. Once users matching other filters enter the geofenced area, they’ll get ads on their phones as they play games, watch videos, use apps, or browse the internet. No users outside the geofenced area will receive the ads.
The chiropractor business is as up-close-and-personal as any. That’s why building trust is an important part of becoming best-known in your market. And when it comes to building trust and recognition in a local marketing campaign, there’s no better way than video.
Video ads allow you to put your face and your voice front and center. By delivering these powerful video ads at the right time and place to the right people, your face and voice will become a familiar one in your community.
Our team of professionals will help you build a video campaign that fully embraces what makes you and your business unique and valuable. And once your target clients see this video, they’ll be much more likely to remember it. Studies show that people only retain 10% of a message when they read it. In contrast, people retain 95% of a message they see presented in a video.
It’s clear—nothing builds familiarity and trust like video.
You can see some examples of our work below.