With geotargeted marketing, you can always deliver the right message to the right people at just the right time and place—helping you make you or your agency the best-known insurance provider in your target market at a cost you can afford.
Geotargeted—or geofencing—marketing uses an internet users’ specific location to deliver ads. Marketers define a target area by drawing a boundary or radius around a specific area or even a business. When someone inside the targeted area matching other demographic filters uses their phone to surf the internet, use apps, watch videos, or play games, the ad platform delivers advertisements to them. Ads won’t be delivered outside of that area.
Location-based advertising has a lot to offer just about any business, but it’s especially useful for insurance agents and agencies like yours. That’s because it’s one of the best ways to establish name recognition in competitive local markets. Here are some of the main benefits of a location-based advertising campaign:
There are lots of marketing companies out there who will promise you huge returns and fall flat when it comes time to deliver results. Here at GeoTarget, we won’t promise you the moon, but we do offer several guarantees.
At GeoTarget, your results are our results. That’s why we’ll work ceaselessly to make you and your insurance agency best-known in your community. With location-based marketing, you won’t just grow your insurance business, you’ll help establish it as a vital member of your local business community for years to come.
Few businesses are as based on familiarity and trust as the insurance business. And few businesses are as competitive when it comes to the name recognition it takes to build that familiarity and trust. You know how important it is to get your name (and your face) to stand out from the crowd and carve out a place in your community. Video is the best way to get there.
With video, you don’t just put a picture of yourself in front of the target clients you most need to reach, you put a living, breathing, and smiling version of your best self in front of them. Video ads allow you to show off both your strengths as an insurance agent and the features of you and your business that make you who and what you are. And when people see them, they’ll remember. Studies show that people retain as much as 95% of what they see in a video, versus 10% of what they read in text.
We’ll send you a team of professionals that will capture you and your business in the best possible light and produce a video that resonates with your target clientele. Then, our geotargeting experts will deliver that video ads to the right people when and where it’s most effective, with just enough repetition to make your name and your business stick.
See some of our work below.