Geotargeted Marketing for Insurance Agents
Win Your Local Market With Location-Based Marketing for Insurance Agents & Agencies
With geotargeted marketing, you can always deliver the right message to the right people at just the right time and place—helping you make you or your agency the best-known insurance provider in your target market at a cost you can afford.
What is geotargeted marketing?
Geotargeted—or geofencing—marketing uses an internet users’ specific location to deliver ads. Marketers define a target area by drawing a boundary or radius around a specific area or even a business. When someone inside the targeted area matching other demographic filters uses their phone to surf the internet, use apps, watch videos, or play games, the ad platform delivers advertisements to them. Ads won’t be delivered outside of that area.
How can geofencing marketing benefit my insurance business?
Location-based advertising has a lot to offer just about any business, but it’s especially useful for insurance agents and agencies like yours. That’s because it’s one of the best ways to establish name recognition in competitive local markets. Here are some of the main benefits of a location-based advertising campaign:
- Selection. Geotargeted marketing allows you to choose your clients. You can develop filters or target a business with a similar customer base to target your ideal client—and only your ideal client.
- Budget-friendliness. Traditional mass advertising sends a lot of ads to a lot of people who are unlikely to become your client, wasting a lot of your ad budget in the process. Done right, location-based marketing only delivers ads to those who are the most likely to respond to them, meaning a much more efficient use of your ad dollars. Plus, with digital geotargeting marketing, you get to set your own budget.
- Results. In addition to using your ad dollars more wisely, targeting people means a higher rate of success when delivering ads. That translates into more potential clients in your market knowing you and your agency.
What can GeoTarget offer insurance agents and agencies?
There are lots of marketing companies out there who will promise you huge returns and fall flat when it comes time to deliver results. Here at GeoTarget, we won’t promise you the moon, but we do offer several guarantees.
- Transparency. When you start a campaign with us, you’ll get your own personalized cloud-based dashboard with 24/7 access, giving you access to the exact same data we have.
- Dedication. All of our clients get assigned their own personal marketing team who will stay with you throughout your campaign as much as possible. That means you can expect someone who knows you and your campaign whenever you reach out.
- Communication. Our goal is to help you become the best-known insurance agent or agency in your community. Open, solid lines of communication ensure that we’re constantly working towards that goal in a way that everyone is on board with.
- Optimization. The launch of your campaign is just the beginning. Your marketing team will constantly refine and revise your campaign throughout your contract, making your ad delivery more and more efficient with each optimization. The longer your campaign runs, the more we can optimize.
- Exclusivity. The insurance industry is as competitive as it gets. That’s why we guarantee you—and all of our clients—that we won’t work with your competition so long as we’re working together. Throughout your contract, you will have exclusive access to our services within your market.
At GeoTarget, your results are our results. That’s why we’ll work ceaselessly to make you and your insurance agency best-known in your community. With location-based marketing, you won’t just grow your insurance business, you’ll help establish it as a vital member of your local business community for years to come.
Video ads: the best way to build trust
Few businesses are as based on familiarity and trust as the insurance business. And few businesses are as competitive when it comes to the name recognition it takes to build that familiarity and trust. You know how important it is to get your name (and your face) to stand out from the crowd and carve out a place in your community. Video is the best way to get there.
With video, you don’t just put a picture of yourself in front of the target clients you most need to reach, you put a living, breathing, and smiling version of your best self in front of them. Video ads allow you to show off both your strengths as an insurance agent and the features of you and your business that make you who and what you are. And when people see them, they’ll remember. Studies show that people retain as much as 95% of what they see in a video, versus 10% of what they read in text.
We’ll send you a team of professionals that will capture you and your business in the best possible light and produce a video that resonates with your target clientele. Then, our geotargeting experts will deliver that video ads to the right people when and where it’s most effective, with just enough repetition to make your name and your business stick.
See some of our work below.
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