Geotargeted marketing uses a technology called geofencing to deliver ads to specific users in specific, pre-defined locations.
An advertiser chooses a specific area or business to target, drawing a border or radius around that location. When someone matching any demographic and behavior filters uses their mobile phone to do watch videos, surf the web, use apps, or play games inside the targeted area, they’ll receive the advertisements. Users outside that specific area won’t, resulting in ultra-precise targeting and delivery.
In real estate, your name is your business. And when it comes to building name recognition in a local market, geotargeted marketing is as effective as it gets. When you focus on your local market, you can deliver ads that speak directly to the people and culture of your community, showing off your deep understanding of your area in the process.
At GeoTarget, we understand the personal, individual nature of your business. You are your business, and we know that your marketing strategy needs to address your unique goals, needs, and challenges. That’s why we don’t make vague, blanket promises about clicks or conversions. Instead, we guarantee that we will work tirelessly with you to create geotargeted marketing campaigns that are hand-tailored to your real estate business.
At GeoTarget, we know that becoming best-known in the competitive real estate industry is no easy task. We also know that nobody understands your clients and your market better than you. That’s why we work hand-in-hand to develop a location-based marketing plan that puts the best version of you and your business in front of the potential clients you want to reach. By taking your marketing hyperlocal, you can help build the kind of recognition and connection to your community that makes you the first name people think of when they want to buy or sell a home.
Becoming the best-known real estate agent in your community is all about standing out. Video can help you show off everything that makes both the professional and the person you are, building both trust and familiarity along the way.
With targeted video ads, you can deliver a living, breathing, and smiling representation of yourself to exactly the people you need to reach when it’s most effective to reach them. With precision targeting and just enough repetition, your name and face will soon become a familiar one.
Our professional video team will help you craft a video ad that shows off your expertise in your local market, delivering a message that inspires trust from your target clients. Once you’re happy with the results, our geotargeting team will deliver these ads to just the right people at just the right time and place, helping your name become the first people think of when they’re looking to buy or sell their next home.
See some of our work below.