Location Based Advertising For Chiropractors

Geotargeted Marketing for Chiropractors

Here’s Why Location-Based Marketing Is Perfect For Chiropractors

Looking for the best way to build a name for your chiropractor practice in your local market? You won’t find anything better than location-based marketing. By targeting exactly the potential patients you want to reach and delivering the right message, you can build the kind of name recognition that helps you stand out and thrive in your local market.

What is geotargeted marketing?

Geotargeted marketing is another term for location-based marketing. It allows advertisers to deliver ads to people connected to the internet in specific locations, in addition to targeting them by demographic and behavior filters. Here’s how it works.

An advertiser selects a specific business or area to target, drawing a digital boundary or radius around the location. This is known as geofencing. Once users matching other filters enter the geofenced area, they’ll get ads on their phones as they play games, watch videos, use apps, or browse the internet. No users outside the geofenced area will receive the ads.

How can location-based marketing benefit my chiropractor practice?

Location-based advertising has something to offer most businesses, but it’s especially well-suited for businesses like your practice that depend on an almost exclusively local market. That’s because geotargeting allows you to go hyperlocal—focusing your budget and attention on people who will actually use your services.

Selection. Don’t you wish you could choose your patients? With location-based marketing, you can. You can use filters to define your ideal patient and then deliver messages to them and only them—ensuring you not only get new patients but the kind of patients you need to make your business work for you.
Budget-friendliness. With digital geotargeted marketing, it’s up to you how much you spend. That means even if you only have a little money in your ad budget, you can still make an impact. And because ads are sent only to the people most likely to interact with them, you’re getting more out of each and every ad dollar you put in.
Strategy. Location-based marketing has opened up entirely new possibilities for strategy. One of those is geofencing a companion business—a business with a similar customer base to yours, like a physical therapist or pharmacy—and marketing to their customers. This allows you to create high-performing audiences more quickly and easily.

What can GeoTarget offer chiropractors?

Your business is unique, just like you. Marketing it properly requires individualized attention. At GeoTarget, that’s what we do best. We’ll work hand-in-hand with you to create a marketing campaign that celebrates your practice for what makes it special and resonates with potential patients, building your name and reputation along the way.

Here are a few things we guarantee at GeoTarget:

Transparency. From the get-go, you’ll have 24/7 access to a personalized marketing dashboard. There, you’ll be able to see the results of your campaigns in real-time, just as we do, so you won’t have to take our word for it.
Dedication. Once you sign with us, we assign you your very own marketing team. As much as possible, this team will stay with you as long as we work together. That means you’ll always work with people who know your business and know your campaigns.
Communication. Keeping open and solid lines of communication is a big part of our business. Your team will check in regularly to update you on how things are going and what, if anything, is changing. But if you ever have any questions or need help, someone you know from your team will always be here to respond as soon as possible.
Optimization. Our campaigns usually start out strong, but it’s during optimization that things really get going. As data comes back from your campaign, we use that data to make informed choices on how to make adjustments. That means that over time, you’ll see better and better results from your campaigns as we zero in on the perfect audience.
Exclusivity. There can be only one best-known chiropractor in your local market. That’s why we guarantee full exclusivity. As long as we work together, we will never work with one of your competitors. You’ll be the only one in your market with access to GeoTarget’s industry-leading services.

Building a name for your chiropractor practice in your local market isn’t easy. But at GeoTarget, that’s what we do. We help businesses like yours capture their local market and become best-known. You want your practice to be the first name people in your community think of when they need a chiropractor. We can help you get there at a price you can afford.

Video ads: the backbone of any successful campaign

The chiropractor business is as up-close-and-personal as any. That’s why building trust is an important part of becoming best-known in your market. And when it comes to building trust and recognition in a local marketing campaign, there’s no better way than video.

Video ads allow you to put your face and your voice front and center. By delivering these powerful video ads at the right time and place to the right people, your face and voice will become a familiar one in your community.

Our team of professionals will help you build a video campaign that fully embraces what makes you and your business unique and valuable. And once your target clients see this video, they’ll be much more likely to remember it. Studies show that people only retain 10% of a message when they read it. In contrast, people retain 95% of a message they see presented in a video.

It’s clear—nothing builds familiarity and trust like video.

You can see some examples of our work below.