Since launching the campaign in August of 2019, results started out promising and have continually improved. Her videos alone received more than 200,000 views in which people watched 50% or more of the video. At the current time, Geotarget has achieved an incredible view rate of 69% of viewers watching 50% or more of the video.
H.A.B.’s campaign has undergone 78 iterations to date. Geotarget helps to keep both content and content delivery fresh, by adding new iterations of video and static ads and adding new games and applications to its mobile-based advertising platform to enhance performance. With each iteration, Geotarget ups ad efficiency by excluding people who don’t fit the criteria. In doing so, H.A.B. is advertising to a highly-curated, concentrated section of people who are most likely to become customers. That means fewer wasted dollars and a higher engagement rate.
Geotarget records and reports scores of quantitative data to help inform strategy, but what is most promising and most reassuring is the qualitative feedback the team gets from Dr. Baghdassarian. Along with Dr. Baghdassarian, Geotarget reaches out to all of its clients This tells the team that they are delivering the right message to the right people with enough repetition to accomplish the goal: become the best-known dental office in their community.
As Geotarget does for all of its clients, they have agreed to work exclusively with H.A.B. in this target demographic, meaning Dr. Baghdassarian doesn’t have to worry about her competitors benefitting from Geotarget’s services or having access to their data.