By every measure, the campaign for Harper & Itani Insurance has been a success. Among a highly targeted audience, there have been more than 130,000 views of 50% of the video or more. When those ads were delivered over Google and YouTube nearly seven out of 10 watched more than 50% of the video. This means that, by and large, GeoTarget has been sending the right content to the right people.
To date, Harper’s team at GeoTarget has made 178 iterations to the campaign. In each of these iterations, the team has worked to refine the audience more and more—increasing the efficiency and impact of each of Harper’s advertising dollars along the way.
But for both Harper and GeoTarget, impressions and view rates aren’t the ultimate goal—building name recognition and a client base is. That’s why it’s the real-world feedback that ultimately matters more. And on that level, the campaign has been a runaway success.
Harper says she has seen first-hand the tremendous impact GeoTarget’s location-based marketing campaign has had on her business and says she gets constant feedback from her community about her ads. Following the success of her campaign, Harper has decided to not only continue her marketing services with GeoTarget, she’s also increasing her service package.