The initial results for the A1 Quick Oil campaign were promising and have continued to improve. Since the campaign’s launch in late July 2020, A1’s video ads have been viewed more than 115,000 times by people from a highly targeted and specific audience. More than six out of 10 who viewed ads on Google and YouTube watched more than 50% of the video, reflecting a high degree of interest and engagement from the target audience.
GeoTarget has made 72 iterations to A1 Quick Oil’s campaign to date. With each iteration, GeoTarget’s specialists refine the campaign’s targeting, creating a smaller delivery audience that is increasingly likely to engage with A1’s ads, meaning fewer wasted ad dollars and a higher rate of engagement for Danford. His team remains busy tweaking messaging and delivery channels, focusing efforts on things that work and diverting energy and money away from things that don’t.
While GeoTarget keeps highly granular quantitative data and uses it to help inform strategy, it’s the qualitative feedback from clients that supports that data and makes it real. Danford says he remains consistently pleased with his name recognition in his community and the amount of new customers that come through his doors every month. The numbers show us that the campaign is working to make A1 Quick Oil the best-known service shop among his target audience and the real-world feedback confirms it.
GeoTarget makes a commitment to all of its clients to not work with any of their competitors. That means Danford can be assured he will continue to be the best-known service shop in his target market without his competition having access to GeoTarget’s services.