Local ads success story: How some local businesses grew their customer base using Geotarget marketing
Hear from those who made the change
For many businesses seeking to optimize their ad campaigns, Geotarget is the smart choice.
Geotarget was created to help businesses locate and capture the attention of their ideal customers – and to do so as effectively and efficiently as possible.
In marketing, clicks are one thing, but conversions are another. Clicks may come easily, but ad campaigns that convert those clicks into dollars take skill and creativity. Since its founding in 2019, Geotarget has helped more than 1,000 small businesses launch thousands of campaigns.
How does Geotarget help businesses like yours? Here are stories from some of our happy customers.
Regaining customers after COVID-19
Anita from Hand & Stone Massage and Facial Spa in the Phoenix area partnered with Geotarget to help win back customers after COVID-19. The experience was so great the first year that she decided to renew for a second.
“We saw a great influx of new clients which we really needed after COVID,” she said, adding that she gets monthly metrics updates that are used to adjust marketing plans regularly.
“Every time we have, we’ve seen that instant improvement,” she said.
Videos have been used to promote holiday specials and new products.
“We really appreciate that partnership we have with them,” she said.
Sharon Mattern from Desert Dentistry said her business has partnered with Geotarget for several years.
“We are super pleased with their work,” she said. “They have made a big impact in the number of patients we are bringing in.”
Matter said the videographers who shoot the commercials are professional and the office would continue to use Geotarget.
Videos make a huge impact in a small town
Cortney Christie, general manager of Car Shop Certified Auto Repair in Hutchinson, Minn., said his business signed on with Geotarget a year ago and has already seen incredible results. The video ads, he said, are a valuable asset with a tangible return.
“We have received just under 43,000 views on YouTube which is really incredible considering our population is 14,400 people,” he said. “We have found that one to two new customers per week come in just from seeing the commercials.”
“I would do it in a heartbeat,” he said. “It is well worth the investment.”
Meeting – and exceeding – goals for more than three years
Shawn Morgan, from the Acupuncture and Wellness Center of Florida, said he has been using Geotarget for three years and has been pleased with the results.
“We found it to be the most effective marketing that we have done here within our clinic,” he said.
Geotarget is able to get the clinic’s message to the demographic it is seeking.
“We find that Geotarget has really been flexible with how we go after potential clients and customers in the places that we would like to be able to advertise either with print media or video,” he said, adding that Geotarget has met or exceeded their goals or how many impressions they would get each month.
Half of all new clients mention
Justin Novak of Herning & Son’s Automotive Specialists in Payson, Ariz., said his shop was constantly contacted by companies wanting to shoot advertising videos for him – and charge him astronomical sums of money to do it. Not so Geotarget.
“The cost was very minimal,” he said, “and the amount of exposure you get is unreal.”
Novak said he has no idea how successful the Geotarget advertising would be – if he had known that ahead of time, he would have not used almost all of the other ad channels he pursued. He said that about half of all customers mention the ad when they come into the shop, having seen it on YouTube, Facebook, or Instagram.
“I hear it all the time,” he said. “That’s the best advertising I can get.”
Great results—and data that back it up
Casey Rose, owner of Rose and Black Funeral Home and Crematory in Stoneboro, Penn., said using Geotarget has been great.
“The prices were very competitive, so I figured I would give them a shot,” he said. “Since then, I have experienced some organic growth and several messages due to my advertising.”
The ads are reaching a broad audience, he said, something reflected in the monthly analytics report he gets.
“Whenever anyone asks,” he said, “I highly recommend Geotarget.”
To learn more about how Geotarget can help you, contact us today.