How Does Facebook Targeting Help
Why show your ads to everyone when you can easily reach people who are likely to be interested in your product or service?
Facebook offers a wide range of targeting options that help zero in on the right audience to avoid wasteful spending of your ad budget. And guess what? They have 1 billion daily active users.
You can effectively deliver your ads to people who are likely to have an interest in your offers and in locations within your service area.
Gender and Interest-Based Targeting
If you’re running a women’s swimwear brand, 90% of your customers will be women. We can help you deliver your ads exclusively to women.
In addition, we can also target based on a person’s interests. If athletic women with an interest in hiking and outdoor activity are more likely to buy your products, we can roll out your ads to target women with those interests.
This form of hyper-targeting allows you to spend your marketing dollars effectively on your most relevant audience.
Location and Behavior-Based Targeting
With Facebook, you can be as specific as you want with your target audience.
Behavior targeting lets you deliver content based on user behaviors such as past purchase history, anniversaries etc. With this form of targeting, you have the ability to create highly relevant ads that are likely to have a higher Click Through Rate and overall engagement.
Moreover, you can run these targeted ads in locations where you are most likely to get leads and conversions.
Geotarget: Local advertising experts focused on getting your business in front of your community and customers!