GeoTarget launched Dale’s campaign on December 30, 2019. Right away, the results were impressive and have only gotten better as the campaign has matured. His videos have received 21,000 views on Google and YouTube alone within a small, narrowly defined audience. Of those, 67% watched more than half of the video, indicating a high degree of interest in people who were targeted.
Okeechobee Army Surplus’ campaign has undergone 27 iterations to date. With each iteration, Dale’s dedicated team at GeoTarget continues to refine the demographic targeting filters A/B testing different ad variations and delivery methods to find the most successful combinations. As these changes continue to exclude people who are unlikely to shop at Okeechobee Army Surplus’ the success rate and efficiency of the ads grows. That means more engagement and fewer wasted ad dollars as the campaign goes on.
The reporting data from this campaign tells us that it has reached the people he wants to reach and has made meaningful impressions on them. But while those numbers look great for GeoTarget, we know that the quantitative successes don’t mean much if they don’t convert to real-world results. That’s why the team was elated to hear Dale tell them that since he launched his campaign, people in Okeechobee recognize him on the street and know his business. By that measure, the campaign has helped Dale make significant progress towards becoming the best-known business of his kind in his community.
He won’t have to worry about competition much either, as GeoTarget guarantees all its clients full exclusivity. As long as we work with Okeechobee Army Surplus, we won’t work with any other similar business in the area. Dale’s success is our success, and we want to ensure his path to victory in his market is as clear as possible.