Geotarget’s digital marketing specialists found that law enforcement officials and people with military affiliations were a large part of Okeechobee Army Surplus’ customer base. People with an expressed interest in hunting and fishing also made up a significant proportion of that base.
The team decided to target these users by setting up age and demographic filters to match. Then, they geofenced a major nearby retailer with a similar clientele. Mobile phone users who matched the demographic filters within the geofenced areas received ads while they surfed the web, watched videos on YouTube, and even while they played games on their phone. Ads also targeted users as they browsed social media apps and sites like Facebook and Instagram.
Like it does for all of its clients, GeoTarget built Dale his own customized dashboard where could track results in real-time alongside his dedicated team. Rather than wait for our reports or have to call or email to get data, the dashboard allows him and his team to monitor the success of their campaign instantly, 24/7.